Memphis’ deep roots in the music industry have inspired up and coming musicians to pour their heart into their unique sounds.  Famous artists like B.B. King and Otis Redding have paved the way for Memphians to show their talents in the hopes of walking the same path as them.  Singer-songwriter Ally Wallace is one of many who have taken a shot at the music industry.  She shows her passions like many others in our City of Soul: by pouring her truth into the hearts of others.

A Strong Start

Ally had the luck of growing up in a musical household. Learning guitar in the 7th grade led to writing songs about preteen drama. Telling her stories in the form of song became a hobby, which soon grew into a passion.  Her path took her through college, vocal training, and so many connections.

The Whole Truth

All too often, artists create lyrics and beats based off what’s popular, not based on their actual stories and interests. But when musicians open up their heart and soul to their work, something indescribable happens to the listener; we connect with the artist without ever meeting them. Ally shows people that vulnerability is necessary to connect with others. Revealing raw emotions through music is the best way for her to create real relationships with those around her. Her music resonates through those who relate to her truth.

A City of Drive

Ally has seen first-hand that Memphis wants you to be you.  When you find your true passions and use them, that is when change happens.  All around the 901, we see people working tirelessly to make our city the best it can be by putting everything they’ve got into it.  When people accept and embrace your work, the city itself takes you in and doesn’t ever want to let go.

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